British Council introduces digital dance experience in Indian through Mix the Body

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The British Council recently unveiled Mix the Body, an interactive digital dance experience across India, created by Flying Object with world-renowned choreographer Wayne McGregor and Attakkalari Dance Company from India. The platform has been created as part of the British Council's UK/India 2017 initiative - a yearlong celebration of cultural exchange between the two countries. 

'Mix the Body' is an interactive platform that enables anyone with a smartphone to create a sequence of contemporary dance, using movements choreographed by McGregor and performed by dancers from the Attakkalari Dance Company, based in Bangalore, and Company Wayne McGregor. It is the third installment of British Council's 'Mix' series, which aims to further the organization's mission of cultural exchange by giving people the chance to create art, not just watch it. 

Creating a dance is as simple as drawing a shape on-screen. The platform recognises these shapes and threads together a dance performance matching the gestures drawn by the user. Users then pick music to accompany the dance, choosing from specially created tracks raning from electronic music by award-winning musician and producer John Hopkins to a cinematic score by composer Max Ritcher - or a Bollywood theme by Mumbai-based composer Meghdeep Bose. The platform then plays a full, cinematically-shot performance of the unique dance piece, and allows people to share their creations on social media. Visit MixtheBody to create your own contemporary dance choreography in the style of Wayne McGregor.

'Mix the Body' follows 'Mix the City', a city-based music creation platform developed initially in Tel Aviv and since reimagined with a number of other cities, and 'Mix the Play', developed for the British Council's Shakespeare season in collaboration with the Old Vic theatre. The sites are developed to be simple to use and share, featuring high quality design and interactive technology. 

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