VKAAO, India’s first ever theatre-on-demand platform, hosts Sneak Previews much before the release of the Oscar nominated film 'Lion'

A Potpourri of Vestiges Feature

Lion, Dev Patel, Rooney Mara

India’s first ever ‘Theatre-on-Demand’ service that enables individuals to choose the films that play in their local theatres will do Sneak Preview screenings for LION, the film that has been nominated for six Academy Awards this year including Best Picture.

Directed by Garth Davis, LION features several prominent actors such as Dev Patel, Rooney Mara, Nicole Kidman, and Nawazuddin Siddiqui and has been nominated for 6 Oscars including Best Picture, Best Supporting Actor (Dev Patel), Best Supporting Actress (Nicole Kidman) and Best Adapted Screenplay. The movie can be watched in theatres through VKAAO ‘Sneak Previews’ before its theatrical release on February 24.

Speaking on this Kamal Gianchandani, CEO – PVR Pictures Ltd, said, “VKAOO has, within a short time of its launch, already created several exciting opportunities for movies to reach theatres and audiences through a community-led approach. We are delighted to take our brand proposition a step further by partnering with Lion for this special screening. Based on a real-life incident, the movie has already won six Oscar nominations. We are confident that Indian viewers will appreciate such a critically-acclaimed movie made available to them much before its theatrical screening in the country.”

The special screening will be attended by representatives from Lion, Picture Works, PVR, the Australian High Commission, and VKAAO. The cast and crew of the movie as well as Saroo Brierley – the Indian-born Australian entrepreneur upon whom Lion is based – have endorsed its launch on VKAAO, which has disrupted the concept of theatre-based entertainment in India with its unique approach.

About VKAAO (vkaao.com)

A fresh, disruptive medium of movie-going, Vkaao is a platform which gives viewers complete control of their movie watching experience at theatres. It allows them to select their preferred movie along with the location, date, and time of the screening at any theatre of their choice. This novel approach to movie going is why Vkaao is being considered as an exciting alternative to the conventional way of watching movies at the theatres. Vkaao’s USP lies in its focus on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience and to add value for all key stakeholders.

Lion Trailer (YouTube)

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