He's not Chotu: A Webseries from TVF that succeeds in going viral

TVF stands for The Viral Fever. On this 14th November, they launched a video meant to go viral. And viral it went indeed. He's not Chotu is made on Child labor. It takes a sarcastic means to highlight an important issue.

TVF created this satirical video in association with the Kailash Satyarthi Children’s Foundation. There is a Chotu around most of us. We can either choose to be ignorant and accept child labour as their fate or break the silence, speak up and report it. 

The video has already garnered over 3.5 lakh views in less than 24 hours since its launch. In addition to that, the video has already clocked over 3,00,000 views on Facebook.
Through the format of an interview, the video describes the terrible lives of working children and the deplorable conditions they work under, which many a times escape our attention. These includmissing meals, sleeping in cramped spaces, the loss of playtime and the separation from family and education.The video has a young child called Chotu – the often used moniker for working children – appear for an interview to get a job as a domestic worker. He is shown to be accompanied by many other children who are also lining up in the recruitment agency’s corridor to get hired.

The satirical video has been released to build support for the most ambitious youth mobilisation campaign – ''The 100 Million for 100 Million'' – being launched on December 11, 2016 at the Rashtrapati Bhavan. The Campaign is being launched during Kailash Satyarthi Children’s Foundation's Laureates and Leaders Summit hosted by the Hon’ble President of India Sh. Pranab Mukherjee. The Summit will bring more than 25 Noble Laureates and leaders to Delhi to join their voice for the cause of children. 

Along with these luminaries, there will be over a hundred other eminent personalities who will join 6,000 children in launching the five-year-long 100 Million for 100 Million campaignThe Campaign will be led by youth from around the world standing up for the rights of children everywhere to be safe, free and educated. An estimated 168 million children worldwide are engaged in child labour.

Arunabh Kumar, Founder & CEO, TVF, says, "As a child, I saw kids working on the roads, at Dhabas etc. and every time I used to think how can someone as young as me go through this. All of us have got this feeling at one point or the other. This video is a small effort from our side to get a change in the society and to make people realise it can be done only through our realisation and hence we have to be the change."

The only problem (and this is a serious problem) with this reformatory, thought-provoking, video that A Potpourri finds is that child labor is not only related to the fun of the upper classes - the money dispensers.

Children in India, and in other countries, are forced to work always not because of slavery, but because they (and their families) need money. Child labor is directly related to the inequality in production distribution, income disparity and employment. All these are directly related to the economic policy of the state. In today's world (in fact, for the entirety of modern history), the economic policy of the state is not a stand-alone factor. It is a slice of an international process - changing vitally every moment.

Narrowing down the disease to is symptom, and then killing the symptom (and the medicine) with the satisfaction of killing the disease is a cruel laugh at the patient. The patient dies.

This video is effective. It works. It serves its purpose.

But, it kills the patient too!

You can view more TVF originals here

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