Ekta Kapoor launches ‘ALT Balaji Application’ in Delhi

The daily soap queen and film producer Ekta Kapoor finally geared up for the digital world by launching the ‘ALT Balaji Application’ in Delhi. It’s well known that Ekta is the Joint Managing Director and Creative Director of Balaji Telefilms, her production company.

Along with Ekta, the very well known peeps of b’town were also the part of the launch, such as Rajkumar Rao, Nimrat Kaur, Nagesh Kukunoor, with nations most popular television couple, Ram Kapoor and Sakshi Tanwar. Apart from them the team of Balaji house were also there to grace the event, including Sameer Nair (Group CEO), Nachiket Pantvaidya (CEO ALT Digital), Manav Sethi (CMO ALT Balaji).

While asking Ekta about her experience regarding the same, she stated, “As a producer last year we didn’t have a good experience, so we decided to come up with something, so here we are. This is the very first time I am shooting for shorter episodes, there will be series less than 20 episodes, which will definitely explore some never seen before stuff."

On the other hand, Ram and Sakshi seemed confident, for their upcoming series ‘Karle Tu Bhi Mohabbat’. Sakshi said, “We are confident about the show because we have same audience like before, it was our destiny we got so much of hype in the past.” Ram said, "I personally feel safe and confident to be with Ekta, as well the same audience we have, so I am not worried about the show.”

Asking about Nimrat’s role in ‘The Test Case’, she said, "It was really like nothing else I worked before; yes I went through with hard task and it was a great time for being the part of the physical training I been through to portray as an army officer.”

For the trending technology perspective nowadays, Rajkumar Rao shared his own thoughts, he said, “Ekta’s vision for this series is really high. In comparison to technology medium, cinema will always be there, but technology has its own audience, people will go through with both as I personally prefer technology and go for cinemas too."

Well, the app launched by Ekta Kapoor, ‘ALT Balaji Application’ marks her ambitious platform into the digital domain, and it’s going to showcase original, exclusive and never seen before content.

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