Here is how Aamir's Dangal failed to beat Salman's Sultan despite a dream run at the Indian Box-Office

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Aamir Khan, Salman Khan, Dangal, Sultan

The First Week Box-Office Report of Dangal is out and it will shock you beyond belief. While it was expected of Dangal to be the biggest film of the year no one really thought that it would touch 200 crore in the first week itself. 

Demonetization is one of the reasons why Dangal's high collections are so surprising. Every since the old 500 and 1000 rupee currency notes were banned by the Indian Prime Minister, many big Bollywood films have suffered drastically at the Box-Office: be it Rock On 2, Force 2, Kahaani 2, Befikre, or even Dear Zindagi. But Dangal has somehow managed to reverse the trend.

Perhaps, it has to do with Aamir Khan's fan following. Or maybe the situation has finally improved. But the queues outside the banks and ATMs haven't got any better. Certainly the strong word of mouth has helped Aamir's film. 

Dangal is one of those rare films that evoke a strong sense of patriotism in the hearts of those watching it and has so far succeeded in uniting the people of India at a time when it was greatly needed. Dangal is a testament to the enormous potential of cinema to influence the masses. 

Taran Adardsh, tweet, Dangal collections

Having already rocked the Indian box-office, Dangal now looks set to crore the 300 crore figure by the end of the next week. With the New Year falling in the weekend one can expect even better returns for Dangal.

Dangal’s first week collections of 197.53 crore, however, have proved to be second best to Sultan’s whopping 208.82 crore. Now it remains to be seen if Dangal succeeds in overtaking Sultan’s life time collections of 300.35 crore (domestic net income).

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