The First Episode of The Aam Aadmi Family is Out



Quite a few newcomers to the film industry do not want to follow the regular path of grinding through the career of fourth through the second assistant. While following this conventional path teaches one the value of discipline, teamwork, man management and technical workflow, not everyone is cutout for this. 

These days, patience is less too.

An extended format for making more of your student diplomas, with quick distribution and exhibition is possible, for a few years now - the web series. These projects are far better than the run-of-the-mill serials on the Indian TV. The finesse of film production can be brought to the web series. They are very good to hone your skill as storyteller - be you the Writer, Director, Cameraman, Editor, Sound Recordist/Mixing Engineer/Designer or the Production Designer. This can bring a platter of real life experience for you even if you want to make a foray in to the market as Producer or Fixer.
While in the Indian scenario, the pioneers in this are TVF and AIB, new players are joining continuously both on the Bollywood and the local levels, every day.

A new package of short-span entertainment is making rounds on the smart phone content sector now.

On last Saturday, the first episode of The Aam Aadmi Family was released by The Timeliners, a youth-focused news & lifestyle channel, with a reach of 1.8 million and 3.25 lakh facebook viewers. This is the first in Indian webseries, where the content is created specially for the entire family.

In the TVF and AIB series, the urban youth is targeted. There was no program to address the full family. The Timeliners filled that gap, and introduced yet another challenge to the TV industry.

The Timeliners have entered into a first of its kind long term partnership with Flipkart (FlipBuzzar is the Shopping and Lifestyle category on The Timeliners) to create original content ranging from short, snackable videos and mashups to documentaries, daily news albums and long-form editorials around contemporary topics. 

The Aam Aadmi Family’ is the story of every Indian middle class household. With the current wave of online shopping that has now has become a part of every Indian household, watch this family and join them on their online shopping sprees over the 8 episodes – with several stages of the online shopping experience being covered – right from the planning stage to the selection from a wide range of products until till the products and goods are delivered to them at their doorstep. 

The Storyline 

Sharma-ji lives in their 3 BHK home in West Delhi with his wifeMadhu, their 16 year old son, Bobby, and 19 year old daughter, Sonu and his old mother, Daadi. Mr. and Mrs. Sharma being brought up in a financially strained environment want a comfortable lifestyle for their kids. They are not reluctant to spend money for the family but at the same time don't encourage overspending. The middle class traits are still intact and they're extremely proud of them. Despite being responsible parents, they don't shy away from occasional rants and irrational demands.Thekids are the ladle of the family

They have brought in the online shopping culture into their household and made life easier for their parents. The parents and kids are inter-dependent on each other in terms of household work and technology. Daadi is particularly fond of her grandchildren and vice versa. Don't judge a daadi by her age. She is extremely curious about new age fashion and technology. She likes to be in the limelight and to get attention, she sometimes fakes her illness and loves to be pampered by her family.

Apoorv Singh,Director,Timeliners - The Aam Aadmi Family says, "We have grown up watching and loving some great family shows on the Indian Television like Dekh Bhai Dekh, Sarabhai vs Sarabhai etc. While a lot of good content is being made for the online audiences nowadays, so far no one has created a family focused web series. We thought it would be really interesting to explore this space. Hope that the audiences like our work. Fingers crossed!"

"We are excited about using the power of entertainment content to build customer preferences for the products we sell  and services we offer . Our partnership with The Timeliners in building Flipbuzzar is a key pillar in our content to commerce program and we look forward to building this strongly . The Aam Admi family ( TAAF ) is a fun look into the lives of an everyday Indian family and how the younger generation is the change agent in so many situations , including moving the family online from their offline ways" said Mr. Aditya Swamy,Head - Digital Media and Content,Flipkart.

Catch the first episode here. Do let us know your reactions. 


Credits 

Directed by: Apoorv Singh Karki
Written by: Kunal Aneja & Shefali Parashar
Cast: Kamlesh Gill, Brijendra Kala, Lubna Salim, Gunjan Malhotra, Chandan Anand, Sudhir Kumar Chobeesy, Surbhi Verma, Sarvajeet Singh & Tushar Shandilya


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