A Potpourri of Vestiges Feature
Coke Studio,
one of India’s most loved and popular music properties established by Coca-Cola India brought to life a musical extravaganza at Mega Live Concert organized by
Lovely Professional University (LPU) in Jalandhar. Renowned artist Amit Trivedi
swayed more than 40,000 students with
his thrilling LIVE performances.
With
impeccable tracks of the celebrated artist, Coke Studio beautifully echoed the
spirit of LPU. To add to the celebration of music with the most iconic brand,
Coca-Cola made the night even more special and memorable
through various consumer engagement activities.
Shrenik
Dasani, Vice-President- Sparkling at Coca-Cola India & South-West Asia
said“Music is a universal language which connects and uplifts all people and cultures. Coca-Cola is attuned to
this language and seeks to bring special moments to all consumers through Coke
Studio. We take pride in bringing greatest talents of the country together
through this platform which celebrates the diversity of Music. This association
is a perfect fit for us just the way LPU nurtures the talent of diverse and
bright minds across countries.”
Ravinder
Pal Singh Bhatia, Vice President- Franchise Bottling Operations at Coca-Cola
India said “At
Coca-Cola, we are constantly looking at new opportunities to engage with the
youth and create engaging experiences for them. Coke Studio is one of our most
prestigious properties and we are incredibly proud of all the artists who have
helped us celebrate music and spread joy through this platform. We are
extremely grateful to LPU for giving us the opportunity to perform at their
prestigious campus and engage with students’
Performing
at the event, Amit Trivedi said, ‘Coke
Studio holds a very special place in my heart as it’s a platform that gives
artist the freedom and opportunity to experiment with music. I have been
collaborating with Coke Studio for years and each time I go on stage, I’m
excited as I was the first time. Music always connects people and while
performing Live for an audience at LPU, I hope my music created special moments
for everyone.’
Launched in
India in 2011 by Coca-Cola India, Coke Studio is first of its kind music
project in the country which brings together artists from diverse backgrounds
and genres to create an extraordinary series of medleys, giving music lovers a
unique opportunity to enjoy signature fusion music.
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