ThisDay by Ekank Technologies associates with Jaipur Literature Festival as a Session Partner

ThisDay, a vernacular storytelling platform by Ekank Technologies, has announced its association with Jaipur Literature Festival as a Session Partner. The teaming of Ekank Technologies with India’s biggest Literature Festival brings in the celebration of Indian literature, culture, art, history, and current affairs and the contribution made by various authors.

With its session partnership, the platform will highlight the topic ‘Is Hindi the New Cool’ through Aditi Maheshwari-Goyal and Nishant Jain in conversation with Divya Prakash Dubey (TBC).

Ekank Technologies will be organizing interactive storytelling and other sessions at the Jaipur Literature Festival which will be held at Clarks Amer between 10th and 14th March 2022. In addition to the on-ground experiences, ThisDay would also be conducting online competitions to give an opportunity to storytellers, both narratives and designs, from all over the country to tell their tales around history, art, and culture. The top entries will receive a cash prize.  The winning entries would be showcased by ThisDay on the ground during the festival.

Commenting on the same, Summit Nayak, Co-founder, Ekank Technologies said,We are delighted to be part of one of the major literary festivals of the country, Jaipur Literature Festival. We believe we have the same synergies like of festival to promote Literature, Culture, and History. Being part of this festival will surely help us in echoing our brand vision to a larger scale. We look forward to this association and exhibit our culture while also enthralling readers with a constantly changing feast of delights.”

Chetan Rexwal, Co-founder, Ekank Technologies added,For ages, India's history and culture have been inextricably linked. We anticipate that Indian novelists, filmmakers, singers, and chefs will have a huge impact on Gen Z in the next years. We are thrilled to join the Jaipur Literature Festival as a Session Partner, allowing us to display the diversity and richness of India's culture, history, and traditions.”

Sanjoy K Roy, Managing Director, Teamwork Arts, producer of the iconic Jaipur Literature Festival, Said, “We are delighted to have Ekank as a session partner at the15th edition of Jaipur Literature Festival. We believe this partnership will enhance the idea of storytelling which will help us in reaching out to a wider audience."

Every year, the Jaipur Literature Festival brings together a varied group of the world's best writers, intellectuals, humanitarians, politicians, business leaders, and entertainers on one platform to promote freedom of expression and thoughtful insights. This year the festival will be held from 5th March to 14th March.

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