The 17th edition of MAMI (Mumbai Academy of the Moving
Image) organized Mumbai Film Festival opened on 29th October in
South Mumbai. Like the previous years, this year’s opening was flanked by eclectic
choice of guests and A R Rahman’s performance specially composed for this
occasion. The opening film was Hansal Mehta’s Aligarh.
The Public Relation management of this year’s festival has
been passed to Bookmyshow.com. However, as we
saw in the last four days, the chosen PR for this year has largely failed in
their job, unlike the previous year’s PRs, such as Spice.
Bookmyshow has
failed in the basic provisioning of the festival kits – such as the daily
bulletin, memento in the form of a sling bag and, most importantly, the
festival catalogue. We have heard reports, from first hand sources, that they
failed to deliver the token along with the Delegate and the Press Cards, on the
return of which the festival kit would be issued. This has led to some
confusion, and some delegates from media as well as general delegates have not
yet received the festival kits and the catalog.
The movie line up demands a separate, long, review. It
suffices here, to say, that a handful of movies were either cancelled or
delayed by forty-five minutes to one hour, even on the first day of the shows.
The media corner at most of the venues, including the Andheri ECX and PVR,
Juhu, were far from satisfactory, so far as things stood on the 30th
night.
The consolation prize is the selection of the movies
themselves. We hope we would be able to watch the movies the way we planned.
When that is not totally happening, our second choice would be to hope for most
of the movies to play at least on the days of their original schedule.
In the process of making Jio MAMI MFF an all-rounder film
festival with film market, workshops, masterclasses and face-to-face, the
central façade of the game – the movies – is ignored.
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