Fixderma Skincare onboards Indian TV Actors Divya Dutta and Mahesh Thakur for their latest TVC campaign

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In today's fast-paced lifestyle, most of us are on our feet all day long, making them prone to skin problems. Reiterating the importance to look after one’s skin especially feet, Fixderma, one of the leading cosmeceutical brands providing skincare solutions has onboarded renowned television celebrities Mahesh Thakur and Divya Dutta for its latest TVC campaign #MeetYourRealskin

The digital film, starring actors Divya and Mahesh as wife and husband, highlights the concept of how foot care is important for well-being and how the right foot cream can help to heal and deal with all the problems of feet like infection, corns, calluses, itchy and cracked feet. The TVC also highlights the multi-purpose benefits of brand’s latest launch- Foobetik Cream—the most trusted solution of doctors.


Expressing her excitement, Actress Divya Dutta said, I'm thrilled to be affiliated with a brand that focuses on finding Doctor trusted solutions to meet the needs of feet skin, which we sometimes neglect because to our hectic lifestyles! I'm elated to work with Fixderma and contribute to raising awareness of concerns that needs to be taken care of on regular basis.”

Sharing comments, Actor Mahesh Thakur said, "I am so happy to be working with Fixderma and taking part in their initiative to spread awareness about foot care and foot problems. Ignoring these problems can have a detrimental effect on one’s general health.”

Commenting on the new campaign: Shaily Mehrotra, CEO and Co-Founder, Fixderma Skincare said,"People often neglect their feet, resulting in multiple feet issues. The idea behind this campaign is to break the stereotype of associating feet care with just women and cracked heels and create awareness about foot care issues in men as well."


She further added “with our association with Divya and Mahesh, we are certain that we will be able to bring in further change in perceptions towards foot-care & spread a positive and impactful message among our target audience.”


In past, the brand had also roped in actors like Vaani Kapoor and Boman Irani to promote Shadow Sunscreen and Nigrifix range.


Powered by science and recommended by the best dermatologists of India, Foobetik cream is an ultra-hydrating, non-greasy formulation which not only hydrates the feet intensely but also gives holistic benefits to the feet. It is a must for people who are suffering from diabetes, infection, dryness to name a few issues.

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